Equipping Korean American Leaders to Speak Out and be Heard through Media Training Workshop

With over a hundred years of immigration history since 1903, Korean Americans have contributed immensely to the advancement of the United States in every aspect of society, including science and medicine, arts and culture, food, technology, entertainment, sports, politics, and many more; yet, our voices are often not heard in the mainstream media.  Korean Americans can clearly see this from what Korean American community has faced and experienced in the past. These include the painful tragedies of the Los Angeles Riots in 1992, the ongoing controversies surrounding the Comfort Women issues, and the unfair gerrymandering of Koreatown boundaries during the Los Angeles City redistricting in 2012, just to name a few.  

In order to strengthen Korean American community locally, nationally or internationally (US-Korea relations) and to bring about positive image of Korea and Korean-American community and to raise Korean American voices, there is an urgent need to adequately equip Korean American leaders to speak effectively and confidently in delivering our messages and telling own stories to the mainstream media.

Therefore, NetKAL and Global Korean Leaders Foundation USA hosted a one-day media training session on January 31, 2020 and invited community leaders to learn from the media/public relation experts from Imprenta Communications about do’s and don’ts of media relations. Participants learned how to work with the media as well as how to amplify their voice and story in press events, print and social media. They also learned how to become camera-ready and were put into small group sessions to practice answering interview questions. By the end of the training, all participants left with video clips showcasing their expertise.